Challenge
Give a rising British player a site with the swagger of a fashion campaign rather than a stat sheet — while keeping his ranking live and always correct.
Approach
A distinctive "Redline" poster identity — bone, black and red, heavy condensed type, and red-duotone imagery — wired to live ATP data through a server-side Baseline Rank proxy that keeps the API key private.
Stack
- Static site
- Baseline Rank API
- Cloudflare Pages
Highlights
- Live ATP ranking via a keyed server-side proxy — API key never exposed
- A distinct editorial poster identity, not a template
- Optimised imagery, security headers, and a canonical single-domain setup